These Terms of Service ("Terms") are an agreement between Vellops ("Agency," "we," "us") and you ("Customer," "you"). By checking the box and clicking "I agree" at signup, you accept these Terms. You must be at least 18 years old to sign up. If you are signing up on behalf of a business, you confirm you are authorized to bind that business.
1. What we do
Vellops is an AI chatbot service for local business websites. We build, install, and run a custom AI chatbot on your own website:
An AI chatbot on your website, trained on your services, prices, FAQs and hours, that answers visitor questions instantly — day and night — and handles customer service and sales conversations in the chat
Lead capture and booking: the chatbot captures each lead (name, email, and what they need), qualifies visitors, and — on plans with calendar booking — books appointments into your calendar, with confirmations emailed to the customer
Emails you every new lead and a summary of every conversation, with urgent requests (for example: "water leaking," "no heat") flagged first
Sends you a short report every Monday with three numbers — chats handled, leads captured, booked — drawn from your real conversations
We will configure the service with your business information (services, service area, hours, pricing ballparks). You review and approve all customer-facing message wording before anything goes live. How conversation records (chat logs) are stored and handled is covered in Section 4 and in our Privacy Policy.
Optional FAQ build (one-time add-on): at checkout you may add a one-time, done-for-you FAQ build for $149. We write or expand your website FAQ from your published services and prices so your chatbot launches with richer answers, and deliver it within the same build window as your chatbot (about 7 days). We write only from information you have published or provided, and you approve the FAQ content before it is used. The FAQ content we create for you is yours to keep and use however you like, even if you later cancel your subscription.
2. Billing — no long-term contract
No setup fee: we charge no one-time setup, activation, or onboarding fee. Building, configuration, testing, and go-live are included in your subscription.
Monthly subscription: $397/month for Starter, $497/month for Standard, or $597/month for Premium, billed in advance on each monthly anniversary of your go-live date. Your subscription is month-to-month from the start. Cancel anytime — see Section 3.
Annual billing: you may switch to annual billing at any time; annual billing is charged once a year at 10 times the monthly rate (2 months free).
Written quotes are honored: if we quoted you specific terms in writing before you signed up (for example, a founding-customer rate quoted to you directly), the quoted terms govern your signup in full — this section does not override a written quote.
Payment is by credit/debit card through our secure checkout. Prices are exclusive of any sales or use taxes that may apply to you.
Automatic renewal: your subscription renews automatically each billing period at the then-current rate until you cancel. We email you a receipt for every charge. Cancel anytime under Section 3 and you will not be charged again.
Free 14-day live trial
Before you pay anything, you can start with a free 14-day live trial: we build your chatbot and install it live on your own website for 14 days. No card is required, and nothing is charged during the trial. At the end of day 14 you can choose a plan — billing starts only if you do — or do nothing, and we remove the chatbot and you owe nothing. Everything the trial captures (leads and conversation records) remains yours. If you start a paid plan afterwards, the first-30-days bookings guarantee below runs from your paid start date.
Our guarantees and refund policy
First-30-days bookings guarantee: if no appointment is booked through the service in your first 30 days after go-live, we refund every charge for that period in full. If we spot a zero-booking first month, we issue the refund proactively, without waiting for you to ask. No call, no form — a reply to any email from us is enough to claim it.
60-day performance guarantee: before you pay, you receive a written closing summary stating the number of customer conversations we promise to deliver in your first 60 days. If we do not deliver that number, we keep working free until we do — and we refund your month-2 subscription charge. The guarantee covers the promised conversations; we do not guarantee closed jobs or revenue, and no other statement by us creates such a guarantee.
Monthly subscription, outside the guarantees: a monthly charge can be refunded if you notify us within 3 days of being charged for that period. After 3 days, that month's charge is non-refundable.
To request a refund, reply to any email from us or write to mitchell@msecomllc.com. Approved refunds go back to your original payment method within 10 business days.
3. Cancel anytime — by reply
No contract. Cancel by reply: you may cancel at any time by replying to any email from us, by emailing mitchell@msecomllc.com. No call, no form, no cancellation fee.
Refunds: see the guarantees and refund policy in Section 2.
After cancellation: cancellation takes effect at the end of your current paid period (the guarantees in Section 2 still apply in full). If you cancel on the 10th and your period ends on the 30th, your automations keep running until the 30th. No partial or prorated refunds outside Section 2.
You can re-activate later; we may need to rebuild your chatbot first.
4. What happens to your automations, data, and access when you cancel
Automations: We disable your website chatbot, lead-capture, and booking automations at the end of your final paid period.
Access: You can request a full export of your data at any time by replying to any email from us. For 30 days after cancellation we keep your records available for export, then they are deleted under this section.
Your data: You can export your lead/contact records and conversation history (CSV or equivalent) at any time while active, and for 30 days after cancellation — free of charge.
Deletion: After that 30-day window, we delete your personal data from our systems, except copies we must keep for legal or accounting purposes.
What you keep: Your business data, brand assets (logo, copy, photos), and exported lead/conversation records are yours. So are your website, your calendar, and your contact lists — we claim no ownership of any of them, and you can export them any day.
What we keep: Our reusable templates, workflow designs, AI prompts, reporting formats, and know-how (see Section 10). We do not keep your customer list to use for anyone else.
Conversation records (chat logs)
What we store: transcripts of the website-chat conversations the service handles for your business, the contact details shared in them (such as a name, phone number, or email), timestamps, and booking outcomes.
Why: to operate the service, email you each lead and conversation summary, produce your Monday report, answer follow-ups, resolve disputes, and improve answer quality for your business.
Retention: conversation records are kept while your account is active and for 30 days after cancellation (your export window), then deleted, except copies we must keep for legal or accounting purposes. Website chats from visitors who never become customers are kept for up to 12 months for follow-up, then deleted.
Never sold: we never sell conversation records or contact lists, and we never use your customers' conversations to market anyone else's business to them.
5. Failed or late payments
If a payment fails, we will notify you and retry the charge automatically over the following days. You have 28 days from the first failed attempt to bring the account current (60 days on annual billing) before the subscription is cancelled for non-payment.
If payment is not received within 7 days of the failed attempt, we may pause your automations until payment is current. Pausing means your website chatbot will stop answering visitors — you are responsible for that gap.
Amounts more than 15 days past due may incur a late charge of 1.5% per month (or the maximum allowed by law, if lower).
We will never surprise-bill you: you are notified before any charge beyond your stated subscription amount.
6. Payment authorization and chargebacks
By subscribing, you authorize us to charge your payment method for each recurring subscription payment until you cancel under Section 3.
Use the refund process first. If you dispute a charge with your bank or card company (a "chargeback") instead of requesting a refund under Section 2, we treat that as a breach of these Terms: your service is suspended immediately, and you remain liable for the disputed amount plus any chargeback fees our processor imposes on us.
You agree not to file a chargeback for any charge inside the refund windows in Section 2 without first giving us the written notice those windows require.
7. Acceptable use
You agree you will not use the service to:
Send unlawful, deceptive, misleading, or harassing messages
Add contact lists you do not have the right to message, or message people who have opted out
Use the chatbot or any follow-up campaign to send unlawful, deceptive, or unsolicited communications, or violate telemarketing or messaging laws (including the TCPA)
Impersonate another business, or use the service for spam, fraud, or phishing
If you violate this section, we may suspend or terminate your service immediately, without refund.
8. Your responsibilities
Provide accurate business information (services, hours, pricing, licensing) and update us when it changes.
Approve customer-facing message copy before go-live, and review the Monday reports we send you.
Grant us the access we need (your website, so we can install the chatbot, and your calendar, if your plan includes booking).
You remain responsible for complying with the laws that govern your business and your communications.
For any follow-up campaigns beyond the website chatbot (for example, review requests, promotions, or re-engagement emails you ask us to run), you are the sender of record: you confirm you have the legally required consent for every person contacted, and you accept full responsibility for compliance. We will not run such campaigns without your written confirmation that consent is in place.
9. AI-generated messages — please read
Our service uses artificial intelligence to generate website-chat conversations with your visitors and customers, and the emails the service sends under your plan (such as booking confirmations and follow-ups to people who provided an email).
AI can make mistakes. It may occasionally produce inaccurate, incomplete, or inappropriate responses, especially in unusual situations.
We configure, test, and monitor the AI, and it is set to hand off to a human (you or your team) whenever a conversation stalls, involves urgency, complaints, or topics it wasn't set up to handle.
You approve the message copy before go-live, and we send you weekly Monday reports with conversation samples so you can spot problems. Tell us immediately if you see a bad response and we will fix it.
Reviewing those reports is your job. Our ability to fix the AI depends on your feedback — we are not liable for errors that keep happening because you didn't review the reports or didn't tell us about a problem.
The service does not provide legal, medical, tax, or financial advice.
10. Who owns what
You own: your business data, brand assets, and the lead/contact records and conversation transcripts the service generates for your business.
We own: our reusable templates, workflow designs, AI prompts, reporting formats, methodologies, and know-how. While you are subscribed, you have a license to use them as part of the service — you can't copy, resell, or transfer them.
We may provide similar services to other businesses, including your competitors. This is a productized service delivered to many clients.
11. Warranties — and the guarantees we DO make
We will perform the service with reasonable skill and care. The guarantees in Section 2 — the first-30-days bookings guarantee and the 60-day performance guarantee — are contractual commitments, and nothing in this section limits them. Beyond those guarantees, the service is provided "as is." We disclaim all other warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. Beyond Section 2, we do not guarantee uninterrupted operation, specific numbers of bookings, closed jobs, revenue results, or carrier approval timelines.
Marketing language is not a promise. Statements on our website or in our marketing describe what the service is designed to do. The only performance promises that bind us are the Section 2 guarantees.
Third parties we don't control. The service depends on third parties — your website host, our hosting and AI providers, Stripe, your email provider, your calendar provider. We are not liable for their outages, delays, or fees.
12. Liability cap
To the maximum extent allowed by law:
Our total liability to you for anything related to these Terms is capped at the subscription fees you paid us in the three (3) months before the event that caused the claim.
Neither side is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, or goodwill — even if we knew they were possible.
This does not limit your obligation to pay what you owe us, or either side's liability for willful misconduct or fraud.
13. Indemnification
You protect us. You agree to indemnify, defend, and hold us (and our owners, contractors, and service providers) harmless from any claim, loss, damage, or expense — including reasonable attorney fees — arising from: (a) your business operations or the content, data, or instructions you provide; (b) your violation of any law, including telemarketing and messaging laws, or of Section 7 (Acceptable use); (c) a dispute between you and one of your customers or contacts about messages sent through the service; or (d) a chargeback you file in breach of Section 6.
We protect you. We agree to indemnify you against third-party claims that our templates or workflows, as delivered by us, infringe someone else's intellectual property — provided you did not modify them.
The side seeking indemnification must notify the other promptly and give the indemnifying side control of the defense (with the right to participate at its own cost).
14. Confidentiality
Each side will keep the other's confidential information (business plans, pricing, customer lists, prompts, workflows) confidential and use it only in connection with the service. This does not cover information that is public, independently developed, or received from someone else without restriction. We use reasonable administrative and technical measures to protect your information, but no method of transmission or storage is perfectly secure.
15. Changes to these Terms
We may update these Terms from time to time. When we do, we will notify you by email at least 14 days before the changes take effect, and post the new version with a new "Last updated" date.
If you keep using the service after the changes take effect, that means you accept them. If you don't accept them, cancel before the effective date (Section 3 applies).
We will never change your price without giving you at least 30 days' notice; a price increase only takes effect at the start of your next billing period, and you can cancel instead.
16. General
Governing law: These Terms are governed by the laws of the State of Michigan.
Disputes: We'll first try to work it out directly, then through mediation in Oakland County, Michigan, before either side files in court. Courts in Oakland County, Michigan have venue.
No class actions: You agree to bring any claim in your individual capacity only — not as part of a class, collective, or representative action.
Jury waiver: To the extent permitted by law, both sides waive the right to a jury trial.
Survival: Sections 2 (payment obligations), 6, 11, 12, 13, and 14 survive termination or cancellation.
Entire agreement: These Terms plus your signup details are the whole agreement between us.
Severability: If any part is found unenforceable, the rest still applies.
Assignment: You can't transfer your account without our written permission. We can transfer ours if we sell the business.
Notices: We can reach you at the email on your account; you can reach us at mitchell@msecomllc.com.
Our right to decline service: we may decline to provide, or discontinue, service to anyone at our discretion (for example, if we determine we cannot serve a business well). If we do, we will refund any prepaid, unused subscription fees.
No waiver: if we don't enforce a provision right away, that doesn't mean we've waived it.
Force majeure: Neither side is liable for delays caused by events beyond reasonable control (platform outages, hosting outages, regulatory changes).
17. Referral program
Give $100, get a month free. Every paying customer receives a personal referral link. When a new customer signs up using your link and becomes a paying customer, they get $100 off their first monthly charge (applied automatically at checkout) and you earn one month free: a service credit equal to your own monthly plan price, applied to your next invoice.
Your free month is earned only after your referral's first monthly payment clears the 3-day refund window. If the referred customer refunds or cancels inside that window, no credit is earned. No credit is earned for referrals who never pay. Credits are service credit only: they have no cash value, cannot be paid out or transferred, and apply one per month — if you have earned more than one, the rest bank and apply on the following months.
There is no limit on the number of businesses you may refer; each referred business that signs up and pays earns one free month.
One referral code per new signup. You may not refer yourself or your own businesses, and you may not post your code on coupon or deal sites. Referral fraud or abuse may disqualify rewards.
The referral discount applies to the new customer's first monthly charge, applied automatically at checkout when they sign up with your link.
We may change or end the referral program at any time, going forward. Credits already earned are always honored.
18. SMS text messaging
Sender: text messages in this program are sent by Mitchell Stempowski, an individual sole proprietor, from his business line, +1 (586) 203-9434.
Program description: if you call +1 (586) 203-9434 and your call goes unanswered, you receive a voicemail greeting and then a single text-back offering help. If you text the number, Mitchell Stempowski replies personally to follow up on your own request — answering your questions and helping you book a job or appointment. A conversation continues only if you reply.
Opt-in: you opt in by calling or texting +1 (586) 203-9434 — the number published on our websites and contact forms with a "Call or text" call-to-action. Every recipient contacts us first.
Message frequency: message frequency varies. Msg & Data rates may apply.
Opt out / help: reply STOP to opt out at any time. Reply HELP for help.